ABOUT
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History of the brand
Kewin Lambert, passionate about fashion with a strong preference for the sober Italian style a bit provocative, matured extensively and carefully a perfectly well balanced image of which the PPRZ trademark had to answer to the market before launching a creative and ingenious new brand of clothing.
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CREATE EXCEPTIONAL PRODUCT
EMPHASIZING THE VISIONARY SIDE, ORIGINAL, SEXY, QUALITATIVE AND ACCESSIBLE TO EVERYONE
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The style of the brand and the offered products have immediately caught the attention of many influential people in the music industry.

Celebrities like 6IX9INE, Maître Gims, DJ Antoine, the rapper Brasco, the singer reggaeton Farruko immediately identified with the brand and participate every day in the diffusion of its image.
Origins of the brand Paparazzi
The origin of the brand name dates from 1960 with the famous film by Federico Fellini  
«La Dolce Vita» 
The hero, Marcello (played by Marcello Mastroianni) is often accompanied by a young photographer named Paparazzo.  
In an interview made by the weekly Oggi at the release of the film; Federico Fellini's wife, actress Giulietta Masina, said she was at the origin of the name which would be a contraction between «pappataci» (small mosquitoes) and «ragazzi» (young men). Hence the birth of the brand PAPARAZZI.  
Therefore the mosquito is an integral part of the logo of the brand and «La Dolce Vita» in the collection of the same name.
Sober and insolent, elegant and sexy,
the brand Paparazzi never leaves you indifferent.
The «In Memory» collection pays tribute to several deceased stars and personalities who have marked generations in music, film, sports and politics.
Fashion brand, Paparazzi is especially for men and women who enjoy life at all times, who like to be noticed and who are not afraid to «make the buzz». Paparazzi t-shirts, jeans & accessories collections are distinguished by the originality of their prints, as well as their cut, fitted and adjusted, which highlights the silhouette of those who wear them.  
On the luxury side, the brand also relies on its originality with clothes (jacket, Parka, Perfecto, luxurious tracksuit, cap, dress, Polo, suit jacket) in limited series combining haute couture with jewelry while keeping its fashionable & provocative side.
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In 2017 the brand chooses a new logo
for its global repository
Nevertheless, the brand keeps its origin "PAPARAZZI" and sees the birth
of its new brand under the diminutive "PPRZ",
deposited worldwide.
The logo is very luxurious and is recognized
by many professionals as a brand with a history and a luxury aesthetic.
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